Companies from traditional and low-tech sectors ike tourism, retail and service sectors, transportation, construction, agriculture, low tech manufacturing of all types and sizes of organisations across selected sectors, at different levels of digital readiness and maturity.

Companies from digital businesses from the participating regions that deploy and offer products and services that support the digital transformation. DMAT is a tailored and unified instrument to deepen their approach in supporting traditional businesses in their digital transformation and to inspire new digital products and services.

Other digital innovation ecosystem players - companies from the ICT businesses, that are not directly providers of digital products or services, universities and research centres, digital innovation hubs and other stakeholders. DMAT will guide them through their interaction with traditional companies as suppliers, researchers or consultants.

National, Regional, Local Authorities and Policy Makers are provided by a unified tool to orientate them how to plan policies related to improving the services which relate to digital transformation support. DMAT helps in collecting measurable and valuable information about the specific needs of the participating regions and to successfully plan or amend their smart specialisation strategies to promote broad-based digital innovation to address the challenges of the industrial transition.